Social Media And Sucessful Web Marketing Campaigns

Network marketing is a fast-paced business style perfect for individuals with lots of ambition and drive. Below are a handful of intelligent and proven methods to manage your network marketing endeavor towards success.

Before you start marketing online, you first need to brainstorm a variety of methods you may want to implement. Free or relatively inexpensive ways to advertise your site include hanging posters in community businesses, using social networking sites, or posting on blogs. There are many ways to get people to come to your site. You need to get creative.

A great way to get people to click on ads is to create image links that describe the items you’re selling. Try creating an advertisement that blends seamlessly with the text of an article, so that it appears to be a continuation of the content. They won’t appear like an ad that way.

Split Test

To make more money, you need more subscribers. You can use a split test to find out what works best. A split test offers one version of a web page to a group, and a different version to a second group. You can then decide which works best by whichever receives more subscriptions.

Ensure that your pages are informative and contain the details that your customers are going to need and want. Simply providing a single-page site that provides your business hours and your address will not bring in customers. Use the space to add reviews, blog posts, articles and similar content that demonstrates to potential customers that you know what they find helpful and relevant.

Do not cancel out marketing to customers directly along with Internet marketing. Direct marketing can include telephone calls, faxes and emails. Use these services to tell potential customers about your goods and services. A local phone book or online directory can be an invaluable source of information as you prepare to contact customers.

While online marketing can be a lot like other types of marketing, in some areas, it’s radically different. For example, what if search engines suddenly stopped using title tags as a means of determining search ranking? You may, for example, need to refocus your efforts on creating viral videos or other word-of-mouth content.

Remember to use emphasis tools when you are creating text for your website. Increase the strength of a word or phrase with bold, underlined or italicized text. This can assist you in clarifying your message and help show your customers what your company is about.

Aim to always have some free samples or coupons in the shipping boxes. These boxes relate back to the product your customer will be receiving. Many customers will look at the coupon as an added incentive for returning to the website for more purchases.

Assuring the security of your customers information and financial details is vital to gaining customer’s trust and business. There are several trusted security services available. VeriSign is a popular choice but there are many other companies that offer secure transaction services. While these systems are not always very cheap, they are a critical component of safe and secure online transactions.

Using descriptive wording and phrases that can give instant gratification (or close to it) in an advertisement will benefit close to every product or service. Inspire your ad readers to start shopping by making the experience itself inviting. This means configuring your site for faster downloads, optimizing your checkout process for the least amount of clicks while maintaning high security, and sending immediate email purchase confirmations to customers.

The advice in this article can help you get your business off the ground. They will help you build a stable foundation that you can use to expand in network marketing.

The Top Traffic Generating Tips For Your Internet Business!

Reading of other’s successes and great ideas can help you spark ideas that are perfect for your business. When you have a great idea, you can start on your new venture. Keep reading for some ideas that can catapult your business to the next level.

Offer a promotion for a short period to improve the page rank of your website. The better your offer, the more outside sites will promote your business. This is like a brick-and-mortar store drawing in customers with an item that will lose them money initially, but drive sales in other departments.

Split Test

Subscribers will be your main source of increased profit. A split test can help you determine which methods earn you more subscribers. A split test is when you show one version of your site to one group of people, and another version of your site to other people. You can make a more informed decision after looking at the number of subscribers each page generated.

Provide one thing that is niche or very unique on your site. This will most likely get you a ton of traffic. The visitors then usually end up checking out other parts of your sites which eventually sends it up the search engine rankings.

Remember to utilize email to get the most from your business. Newsletters can provide vital information to your audience and also persuade them to buy! You want your emails to be welcomed by recipients by offering them something they want, not dismissed as spam. Newsletters are a great way to stay in touch with your customers. It also lets them know that you care about them an would like repeat business rather than just treating them like a dollar sign.

There are all sorts of different marketing techniques you can implement once you open a business, but one you should never overlook is direct marketing. Contact your customers via email, phone or fax to let them know about any upcoming specials you may have. A lot of the data you need can be acquired through the yellow pages or through online phone directories.

Be certain that the information you provide to customers when you promote your business is appropriate. Aim to achieve unique and valuable content on your website. Customers that visit your website should be able to learn about your business, so take care to keep your website stocked with up-to-date information.

Web marketing is the same as other advertisers, but could be dissimilar in other certain areas. For example, it’s possible for search engines to change their approach and stop using title tags as a factor in rankings. If this happens, it will benefit you to put a lot of effort into something else, like a video marketing campaign that will reach a large viral audience.

Focus on a single, overarching goal for your website, then pursue it relentlessly. Decide which article directory you wish to write for, and choose the type of articles you will create. Directories have requirements that differ from each other and that could require your articles to be a particular length or have a certain type of content. Write with this information in mind, and you will have good submissions.

Making sure that you’re in a good position to turn a profit is the most important thing. These tips will put you where you want to be, do not delay in implementing these ideas in your own marketing programs. With patience and hard work, you’ll be rightfully rewarded in no time flat.

Tips For Perfecting Your Online Marketing Campaign

A bright idea may pop into your head when it comes to your business. When a great idea hits you, be ready to start up your own business. This article will provide you with an introduction to this popular form of advertising.

Create a FAQ on your site. You can write the questions with the answers already in mind, and use them to advertise your products! Suggest one of your products for a particular issue or problem. Write the questions down in a way that you have an opportunity to mention specific products without actually making it appear that way.

A great way to make a sale is to show your customers content that demonstrates your product’s effectiveness, like a video of the product in action. They will feel they know more about what they are buying. It will come across to your customers that you are not just trying to make money, but that you actually want them to have the best product to meet their needs.

Split Test

Subscribers will be your main source of increased profit. A split test can help you determine which methods earn you more subscribers. A split test is when you show one version of your site to one group of people, and another version of your site to other people. You can then identify which website version will be more successful by checking the number of new subscribers.

Take the time to learn the basic rules of web page layout and design. A tremendous source of information is available online where you can find excellent tutorials on learning HTML, CSS and everything else that goes into designing web pages. Dedicate a certain amount of time each day to learning web design and your website will be reaping the benefits before you know it.

A good way to get your contact list built up is by using a squeeze page. Squeeze pages prompt visitors to provide their email. You may decide to provide a free promotional gift in exchange for email addresses. The most important goal here is to get people to sign up so that you have their email list for future mailings.

If you have images on your website, be sure to include captions. Search engines will use these captions in relation to searches. With captions for every photo on your site, your rank will rise in the search engine results pages.

Make answering your visitors’ questions a high priority. Internet surfers visit your homepage since they are curious to learn more, so if you aren’t in the habit of answering their questions, you are not going to retain traffic. Providing them with the information that they are seeking will encourage them to give your their business.

Integrate links into your site which contain valuable keywords. Keep your viewers on your site by giving them links to other informational content you have on your site. In this sense, internal linking is an excellent way to hook your readers and boosts your search engine statistics.

Let your customers leave rating and reviews for other customers to see. The feedback you receive will give you an idea of any changes you need to make to your products, and it also improves customer confidence.

Video marketing is one of the best ways to increase the popularity of your business. Incorporating an informative video onto your website is a great method for gaining the attention of your viewers. Snappy titles and great graphics will hold the interest of a customer.

An unusual way of working your web marketing is to take advantage of image searches. Adding images that are relevant to your particular website may result in increasing interest for your content due to the exposure your website will get besides searches from text alone. People who are searching for other things might wind up at your site because they were searching for a particular image. Your brand will become more well known and they may become repeat visitors.

Use optimization techniques to make sure your website is visible. Use the tips here and you can find success. When you play close attention and try hard, you’ll have more customers quickly.

Pros And Cons Of Online Marketing For The Beginner

You’ve made the decision to give Online marketing a go. Isn’t that an exciting idea? The problem is, you may be feeling very overwhelmed by information right now. It’s not something you need to be scared of; you just need to be informed. You will find some suggestions listed below to assist you in getting started and also organized, so you can have success as an internet marketer.

Create very easy to read links in an effort to give your clients a pleasurable experience on your site. Let people know you would appreciate it if they shared a link to your content on their site or if they shared your content on social networks.

Ponder what strategies you will use to promote your site. Some easy ways to share your site are to post on blogs, use social media, and put posters in businesses in your area. There are lots of different ways to get many people to visit your site. You just need to use a bit of creativity.

Use media to your full advantage. For example, demonstrate complicated products with a video. This will give them more information and they will be better able to decide if they should purchase the product. Willingly giving out in-depth information about your products shows that you want your customers to make an informed decision.

Split Test

To make more money, you need more subscribers. A split test can help you determine which methods earn you more subscribers. A split test is when you show one version of your site to one group of people, and another version of your site to other people. Whichever offer had a higher percentage of sign ups is obviously a more attractive deal.

You can increase the success of your online marketing by writing a blog on a regular basis. You can inform customers through a fresh avenue by blogging regularly. Blogs can be a great way to expand your website’s size, which will give your website greater visibility to search engines and increase the amount of traffic to your website.

Keep the use of Flash and AJAX to a minimum. These things look great, but they can slow your site down, and they do nothing to help your rankings. If you are using flash, do not go overboard or ad keywords.

Luck alone will not help you be successful with affiliate marketing. Dedication to your website and hard work are the keys to success. You do not see large, successful businesses that got where they are by luck alone. Was it just a coincidence that Coca Cola found success? Of course not. They worked hard to market their product.

If you can create an Ezine, it can be a great tool to get subscribers and market your company. Add personality through photos of yourself, family, and staff. Don’t be afraid to share funny or interesting stories from your personal life with your readers. Create attention-grabbing subject lines for your Ezine that will draw your readers in and make them want to learn more.

Try to market without resorting to spam. It sometimes might seem like the right path to take, but it usually has undesired consequences and will drive traffic away from your website, not to it. Instead, the lack of personalization when advertising could turn your customers off and cause them to become less interested.

If you make the effort to bring in experts in your field for interviews, you can make the results into outstanding content with a powerful Web marketing effect. You either provide the interviews in audio or video format. These interviews can escalate your reputation and boost your traffic.

Now that you know the secrets to success, you can rest easy. Although a great deal of information was included, you now have an idea of where to start and how to proceed when it comes to Affiliate marketing. Do more research and do not hesitate to try new strategies if you are unsure of what will work with your audience.

Try These Great Affiliate Marketing Tips Today!

Website marketing has become the new standard in advertising, and it is reshaping the characteristics of this industry. Read on for some ways to improve your Internet marketing success.

A little sizzle in your website design can be good, but don’t overwhelm your readers with fancy tricks. Since you only have about 5 seconds to grab your customers attention, you need to create a site that makes your visitors want to stay longer. Any longer than that, and they are sure to click away to another page.

Split Test

To increase your income, you must generate more subscribers. You can use a split test to find out what works best. A split test offers one version of a web page to a group, and a different version to a second group. You can determine which ad is more effective based on subscription rates.

Web marketing is an ever-changing phenomenon and researching up-to-date techniques will prove helpful. Look for successful Internet marketers and ask them to help you start your system. Many of these same people have advice columns or will advise you personally for a fee. Design a strategy that makes sense for your business, and see it through. Keep in mind that this might take time to start, but know that it is well worth your time.

Knowing what your competitors are up to is a vital part of internet marketing. There is competition in Web marketing, no matter how tiny you think your niche is.

Make sure you advertise your business on many popular sites. This can really help get your name out there and is worth the initial investment in the long run. If your page has traffic all day, the presence of your ad will be implanted in a customer’s mind.

Having a squeeze page is a good way to grow a contact list. This type of page asks your site visitors to provide their email address. The things you can offer here are endless. You could offer up a free eBook, some type of other informational product, a discount on a future purchase, etc. This is an excellent way to build up your mailing list.

Include a banner on your website that has your slogan or mission statement. Create a logo that will help consumers recognize and remember your company. Use this area to highlight what services or products you offer.

Strive to create a cycle of Online marketing that increases other opportunities for Internet marketing. You are basically trying to create a closed loop that continually brings in more clients.

Use searches for images as a way to improve your Website marketing. When you add relevant pictures to your site, you will be able to get visitors who are searching for the photos you provide. People searching for photos may end up staying on your site and looking through all that is there. This will help get you more traffic and more business.

When advertising your business on the internet, be very mindful of the quality and content of your information. Your content should be informative, unique and accurate. Keeping your information fresh and updated is extremely helpful for visitors to your website.

If you employ a good enough plan for online marketing, you should already have decided what products are going to make you the most money. Your next step should be to use them as flagpoles for additional sales. For example, if you sell a lot of a certain mobile phone, try selling accessories like phone cases or applications that go with that type of phone. It is easier to sell these products because they complement a product that is already in your lineup.

As you read earlier, learning a few tips and tricks about Web marketing can improve your chances of success. Hopefully you have gained some new insight into online marketing, and have started formulating ideas and strategies for your own business. Do not forget the advice here, and enjoy the rewards of your efforts.

Easy Expert Tips For Beginning Internet Marketers

Website marketing is incredibly interesting. There are many different ways to customize it for different business types. However, it can be a little challenging. This article can help to prepare for any challenge.

Create an easily accessible email list of your potential and current clients. Give your clients the opportunity to opt-in to signing up with a subscribe link or making their email address part of the ordering process. Either way, you can use this information later to send out sales information, offer promotional materials or to ask for customer feedback.

You should ask for feedback all of the time. This can be crucial to your success because your perception of how your site looks or how your pricing is may not be the perception of others. Ask peers, family or potential clients for feedback. Seek advice and opinions and act on valid opinions and suggestions.

Split Test

More subscribers means higher profits. A split test can help you determine which methods earn you more subscribers. A split test is when you show one version of your site to one group of people, and another version of your site to other people. You’ll discover which methods are working best when you look at the subscription numbers for each site version.

Online marketing does not have to take place solely on the internet. Reach out to people who have blogs on a regular basis and have them go to conferences you might have. This will help increase your exposure and offer bloggers a chance to write about you and your business.

Provide something that is unique to your site and focused on a niche market. This can drive a great deal of traffic towards your site as people search for this unique niche. The users to your site that were drawn to the unique aspects of your site are likely to look at the other products you sell.

Facebook and Twitter need to be part of your strong Internet marketing strategies. You can easily maintain a daily presence in the minds of your customers by using social networking websites. However, beware of being overly promotional in your comments and tweets. Try to keep your posts valuable and insightful, and only include marketing in a portion of them.

If you use images you should include a description. Search engines factor in the relevancy of your caption text when determining if your site is a good fit for the keyword. With a well thought caption surrounding the picture, soon you’ll see your site generating a lot more traffic.

Part of operating a successful online business is ongoing market research on your competitors. Check out the websites of similar businesses and see what it is that they can improve upon. Differentiate your website by highlighting products or services that are not available on others.

Never resort to spamming your prospective and existing customers in the hopes of making a sale. The speed and breadth with which automated programs can post blog comments on your behalf can be very tempting, but the results of these programs leave much to be desired. Such a heavy-handed and impersonal method of advertising is more likely to annoy people than to reach anyone interested in what you are trying to sell.

Web marketing includes a wide variety of strategies for you to use. The blessing is that there are many options available that you can customize to your particular business, and the curse is that it may be difficult to decide which options are right for you. The tips and techniques discussed in this article will help you sort through all the steps associated with Online marketing.

Use These Tips And Be A Better Internet Marketer

With online business these days, you must have a viable Web marketing plan and put it too good use. If you do not do this, you will lose to the competition. Plus you lose out on valuable customers relationships. The following advice will teach how to use Internet promotion successfully.

If you want to promote your product, a FAQ should be created. For each issue or question, write a helpful answer, and be sure to mention your products as a solution. Write your questions with this in mind, giving yourself the subtle opportunity to promote your wares.

Split Test

The more subscribers you have, the more revenue your website will generate. A split test can help you determine which methods earn you more subscribers. A split test is when you show one version of your site to one group of people, and another version of your site to other people. You’ll discover which methods are working best when you look at the subscription numbers for each site version.

Create a FAQ page for your website. You can make your customers feel more comfortable and increase sales by answering their questions right away. Customers are much more likely to buy from a business that addresses their informational needs and questions, and not just a product.

Some people divide their products up into sections, and provide options for customers to view all products on one page. It’s important to remember to keep consistent structure to each section as well as a main page that sums up what readers can find on your website.

It is important to use descriptive captions with any images or pictures that you post. Like the text in the main body of a web page, image captions are also scanned for keywords by the search engines when they determine relevance and rank pages. Your search engine rankings will rise when you caption your photos and illustrations effectively.

You should utilize email marketing to grow your business. Newsletters can provide vital information to your audience and also persuade them to buy! Make your subscriber feel that you are sending them personal note with helpful, useful information in it, instead of spam. By sending customers newsletters, you can stay in touch with them after they have left you site, thus, making them feel appreciated.

Ensure that information that is relevant to your customers is included on your website. Customers want more information that includes business hours, business address and other relevant information. Review, articles and relevant content will show your customers how knowledgeable you are.

You should use links inside your page and associate them with keywords. By giving visitors other links to previous posts, you can drive more traffic to your website. Internal linking keeps consumers reading and provides more opportunity for your site to get more search engine hits.

Use a variety of marketing techniques when you are first beginning to build your business to discover which methods work best for your company. Make sure to open the lines of communication with your customers through fax and email. The yellow pages or Internet phone books will be of great use.

When you are first setting up your site, do not try to do everything at once. Having a reasonably large site is good, but search engines are more likely to rank your site well if it has around ten or twenty thousand pages.

Post a video of yourself using the product you’re selling. It gives people confidence to see someone else using a particular product. You can show all the features of the product, particularly the benefits that cannot easily be described. Put your video on your blog or upload it to Youtube.

Internet Promotion

Now that you’ve come to the end of this article, you can see the need to effectively employ Internet promotion within your own business. With a little effort and patience, the steps you take through internet promotion are sure to lead to a more successful business.

To Market Your Business On The Internet – Simply

The nature of online marketing is interesting, complex and always evolving. There are a great many techniques you can use that can be customized to suit your own specific business. This can be challenging for you if you are a newcomer and do not have any idea where to begin. The following tips can help you be prepared for these challenges.

Create an easily accessible email list of your potential and current clients. You can offer customers the option to provide their information, or you can make it mandatory for purchases. Either way, you can use this information later to send out sales information, offer promotional materials or to ask for customer feedback.

Split Test

Earn more subscribers to make bigger profits. You can use a split test to find out what works best. A split test offers one version of a web page to a group, and a different version to a second group. Based upon the results of this test, you should be able to see which version received the most subscriptions.

Your site needs to offer something unique. Niches attract the traffic of people looking for specific products. Once they have been driven to your site, they are more likely to browse around, improving your search result rank.

Use captions under images. Search engines factor in the relevancy of your caption text when determining if your site is a good fit for the keyword. With good captions, you can increase your site rank.

Even if you are not aware of it, you already have what you need to be a successful internet marketing businessperson. It is pretty simple. You just need yourself and your thinking cap. Give all marketing decisions proper and due consideration before moving forward with them.

You should make sure your website offers a unique experience to your visitors. If you do not make yourself stand out in the sea of websites, then it will be difficult to entice visitors. Try spotlighting one of your special services.

Internal Links

Place keywords in your internal links. As the owner of a website, you always want to keep visitors occupied and providing them with additional posts that are relevant and interesting will accomplish just that. By using these internal links you can keep those visitors reading, and will give you a greater opportunity to get hits from the search engines.

Be active on the major social media networks to increase your customer base. Your Facebook page gives customers and clientele a great discussion area and onlookers will surely take notice and possible an interest in your products or services. Twitter is one of the best ways today to enjoy instant back and forth communication with your customers.

Have your website listed on all the major search engines and related directories. This is an excellent way to increase your customer base. If your company comes up near the top of the list, you can dramatically improve your visibility.

Your CRM or “customer relationship management” is a useful database to help you assess and create marketing success. You can then use this database to identify who your customers are and what their purchase histories entail. This data will assist you in creating personalized communication, highlighting the products and services that your customers are looking for.

There are many free marketing resources for people who cannot afford consultants. Check out online communities for business owners, start following marketing blogs, download free e-books, and check out free seminars.

Unique Banner

It’s important to have unique banner ads on your site if you want to catch readers’ attention. Try to create an interesting and unique banner ad to entice potential visitors.

Do research to discover which Web marketing methods have been successful in your industry. There are several customizable options, but it can be difficult to decide! Hopefully the tips here have made it simpler for you.

Figuring Out How To Take Your Business Ideas To The Next Level

It may seem relatively easy to jump in with Website marketing without researching, but it’s vital that you understand the way to do it right. Read this article to learn more about internet marketing and get started with your online business.

In terms of Website marketing, you must make use of any new software or important advancement that shows up in the world of modern technology. If your work begins to suffer, your readers will realize it and be turned off. Show them that you know about new innovations, and you will get respect.

Put serious thought into your site tags since they define your business to the world. Tags affect your search engine rankings, and the main heading tag will be visible to potential visitors. If you say something stupid, confuse readers, or don’t have an authentic message, you won’t make as many sales.

Split Test

To increase your income, you must generate more subscribers. You can use a split test to find out what works best. A split test offers one version of a web page to a group, and a different version to a second group. You can measure popularity by the number of people who subscribe to each.

Include something that is a niche or unique to your site. This will help you bring your niche target audience to your website. Getting people to visit your site in the first place is half the battle. Not only will the visitors boost your page ranking, they’ll also check out the rest of your site, too.

A good strategy is to know what your competitors are doing. It can be easy to look over the competition’s website and learn the features their site has. Now, you obviously don’t want to directly steal from them, but when you see what they’re doing to be successful in the niche, you can get a good idea about what you need to do better.

When you link to another page on your site, use your keywords in the anchor text. You want to do everything you can to make sure people spend plenty of time on your site, including providing links to other pages. This will keep your viewers on your site and improve search results.

Video marketing can be a very effective advertising technique. Incorporating an informative video onto your website is a great method for gaining the attention of your viewers. This is helpful in producing sales.

If you are offering certain claims about your product, they must be true. You can talk a good game about your product, but sharing a video or photo that provides proof that you’re selling a solution goes a long way. Always try and use the products you sell so that you know what you’re talking about.

Be sure you are up to date on all the services and features the Internet has to offer. Since the internet is always changing, it is best that you constantly research and acquire as much knowledge as possible as to what is taking place on the popular sites, so you too can stay up with the times and keep your customers.

To go into depth with regard to all the intricacies involved in Internet promotion would take more room than we have here, but all businesses that have a successful Internet presence had to get their start somewhere. The more you open yourself up to learning, the better your odds are of ultimately profiting in this game. Use every tip to your utmost advantage.

How To Bring In Customers And Keep Them Coming

You have probably come to the realization that making a profit is the driving force for your Online marketing strategy. While you may definitely enjoy the freedom, are passionate about your product niche, and have quality content, it’s always about turning profits in the end. Here are some great, doable tips to help you find success.

Consider which methods you wish to employ on your website. You could for instance write articles for blogs or online magazines, list your business in online directories or share your content on social networks. There are quite a few ways to drive traffic to your website. It just requires a little creativity.

Internet promotion is often most successful when your efforts fill another person’s needs. Go to work everyday knowing what you will be doing. You will want your customers to tell people about you through word of mouth, help them and they will do this.

Make sure that you leave yourself open to receiving feedback and suggestions. This is important if you want to be successful because your potential customers expectations may not match yours. Ask peers, family or potential clients for feedback. Make sure you listen to what is said and make appropriate changes as necessary.

Writing some frequently asked questions can often be helpful. Ask and answer relevant questions, and incorporate your products into some of your answers. Also, use questions that allow you to mention products that you sell.

Split Test

Increasing the number of subscribers will increase your income. A split test can help you determine which methods earn you more subscribers. A split test is when you show one version of your site to one group of people, and another version of your site to other people. Based upon the results of this test, you should be able to see which version received the most subscriptions.

Keep focused and have goals when you first start working with internet marketing. Don’t give up before you see success. Affiliate marketing takes a lot of hard work and trial and error before you will be successful. Be organized before launching your website, especially if you are selling a product or service. Often times, you will have to work very hard. Working hard may be difficult, but it will pay off down the road.

You should make sure your website offers a unique experience to your visitors. You’ll need to ensure your site stands out from the rest to drive visitor traffic. Making an offer stand out is one effective way to accomplish this.

Consider implementing a banner in your site with your business logo or mission statement. Not only does this add a lot of visual appeal to your site, but it also comes across as very professional. It’s the same thing that huge companies like Coca-Cola and Apple do. You’ll be in good company. This will help you highlight your services and the reasons for your commitment to your products and customers.

One way to advertise online and get noticed is by using video marketing. When your site or blog features a video, you have a stronger way to keep your customers’s focus on the site and your products. A unique interesting title and picture is a good attention grabber for new clients.

Before reading this article, you may have seen Internet marketing as a waste of time. After seeing these simple tips, you should understand that the opportunities it gives your business to make money are extensive. You can still find enjoyment in giving value and being passionate about your product while making sure your hard work pays off.