Earn More Money With These Great Web Marketing Tips!

Do you want to expand the reach of your business and boost your profits? Then internet promotion might be the right industry for you. Through Affiliate marketing, you can boost your sales by reaching customers by placing ads on many different kinds of websites. Read the following tips on how to make use of affiliate marketing.

Mailing List

A client mailing list is vital. Include a place on your website for visitors to request information. Use these emails and the ones you acquire during purchases to compile your mailing list. Once you have the mailing list, you can send out information about sales, promote certain items or even solicit feedback from customers.

Whenever and wherever you use your signature online, make sure it appears with your website’s link. If you post on forums, your website’s URL should be in your signature. In addition, put a link in the signatures of all your personal emails. This ensures that your website address is out in public areas for all to see. You never know who may stumble across it, and your rankings by the search engines could also possibly increase. Write a catchy sentence just before your link that makes people want to see your site.

To convince your audience before they buy the product, send them to a content page that presents content about the product such as a video. If people can imagine themselves using a product, they are far more likely to buy it. This shows that you are not focused on a sale but want to inform them about your product, and then they can decide to purchase it or not.

You should always use email marketing as an advertising strategy. Create interesting newsletters that not only inform your customers, but intrigue them. You want the customer to feel like the email is fun to read, and not spam. With a newsletter, you can remain in touch with a customer for quite some time, and make him or her feel welcome to return to your website.

Your web marketing campaign can be a success, and you already have the tools available to you. All that is required to be successful is you, not pricey software or get rich quick schemes. By working hard and thinking critically about the decisions you make, you can be successful.

Avoid adding features using AJAX or Flash on your website. These things look great, but they can slow your site down, and they do nothing to help your rankings. If you must use Flash, use them sparingly and add keywords and navigation links on the pages with Flash.

Place keywords in your internal links. Your page index relies on individuals spending time reading your content. If you link to relevant content, you will save your customers hassle and encourage them to read further. Keep your audience engaged through internal linking that can boost your site’s search rankings.

Customer Base

By implementing even a few of these tips you should see an increase in your profitability. Clearly, any entrepreneur interested in broadening his or her customer base needs to realize the potential of Website marketing. You will see your customer base expand after using the effective advice above.

Learn The Tricks Of Pro Internet Marketers

Any business owner will benefit from a well-run affiliate marketing campaign. The Internet provides a wide variety of marketing possibilities that can be used to build your customer base. Several approaches are useful and affordable. Use the advice in this article to jump into Web marketing, and achieve new levels of business success.

A great way to participate in link-sharing or advertising in general is to have a professional-looking “Advertise with Us” badge built on your site. Anyone who likes your site will be more than happy to provide a link back to your site, just as long as you provide a link to their site, too.

While a flashy site looks great, try to make sure it is not too distracting. When someone visits your site, you have only a few seconds to intrigue them and get them to stay. If it takes longer than this, they will move on to the next one.

One method for getting new customers is setting up a landing page that allows users to opt-in. This is a good way to get a customer to join your email list. It could be a free promotional offer or a discount in return for their email address and name. This service will help both you and the visitor.

Be certain that your website has the information that visitors need. If your website is a single page, only showing hours and an address, you will not see much traffic. Provide accurate content that will make you become the authority in the eyes of your customers.

Try to include a variety of specials available only to people who purchase when they are checking out. You could add about anything enticing here, from a buy-one, get-one deal to a certain percentage of savings on a bundle of items. This is a good way to get rid of old stock, and your customer will feel valued.

When building your website, use a banner with your mission statement or your customized slogan. Create a logo that will help consumers recognize and remember your company. Especially when there is a specific product you are trying to highlight and sell.

Create a website that has informative content and is easy to navigate. You must provide knowledge in a small amount of time so that your prospects understand what they are going to buy. Don’t use repeated descriptions, or data that is useless or unappealing.

If you have a lot of customers, create a database to keep the contact information of your customers. This will help you keep track of your customers so you will be able to effectively market towards your various customer groups. You can use this to customize each communication with the customer that shows only things that they might be interested which helps them to purchase additional items.

Discounting prices with affiliate retailers can be a way to gain a denser customer base. The larger the market you appeal to, the more money you have the potential to make. One example of this business style is the online reservations agent, who negotiates pricing for people booking a hotel, car and airline ticket at the same time. This technique works very well for companies who offer complementary products without being rivals.

As has been revealed earlier, web marketing is an amazing way to reach out to customers and to bring attention to your business and products. The opportunities are endless and the benefits are immense. By utilizing the information in the article, you can build your customer base and bring new recognition to your company.

Ways To Successfully Market Your Business Online

If promoting your business is something you want to do, then online marketing opportunities are available and effective. Online marketing, which encompasses a variety of different tactics and techniques, provides a highly effective means of exposing your product or services to a wider audience. If you want to know how Online marketing could help benefit your business, then you should continue reading.

Consider which methods you wish to employ on your website. Use search engine optimization techniques, social network media and blog posts for free Online marketing. There are endless ways to drive visitors to your website. You just need to use a bit of creativity.

A niche or unique subject should be used on your website. This can be a very effective means of increasing traffic to your pages. The customer will look at other things you have to offer, this will make your site legitimate and give you a higher rank.

Look at this great online marketing tip. Make your customers comfortable on your website by assuring them of their privacy. You should have an accessible privacy policy visible on every page of your website. This can put your customers’ minds at ease, letting them know their personal information will be securely handled. Assure them that their identity is safe on your website.

Video marketing is an excellent way to promote your products. Putting a video to a blog or site can attract and keep customers interested in your products. An interesting title and a unique picture will grab the attention of potential clients and possibly produce sales.

It is important to keep tabs on the techniques employed by your competitors. Peruse your competitors’ websites, noting what they could be doing better. You want to create good competition so find out what other sites aren’t doing on their sites and add it to yours.

Cultivating a significant customer base today is heavily dependent on your presence in social media networks. Develop a Facebook page to give your customers a place to enter their feedback. Using the Twitter website is a fantastic way to have casual chats with customers.

Determine what audience you are attempting to reach, and what you need to do to being them to you. Once you have identified your demographic target, locating content that draws them in repeatedly should prove a simple task.

There are free evaluators for your marketing strategy online if you cannot afford a marketing consultant. Just a few of these resources could be joining a forum, reading blogs about marketing, going to a business conference or seminar, or downloading e-books.

Keep in mind that your website’s look and functionality are just as vital to your business as a more traditional in-store shopping experience. Take the time to frequently visit your website as a visitor and check for broken links, outdated information and other potential problems. Consider the fact that your customers can’t enter your store if the doors are locked; if your site has bugs that prevent customers from shopping, they won’t stick around too long.

The anonymous nature of doing business online can seem impersonal. This works especially well for independently owned or small businesses who focus on relationship marketing and personal selling to attract customers for life.

Discounting prices with affiliate retailers can be a way to gain a denser customer base. Linking to several markets will increase the amount of sales you have. An example of this would be using an online book agent. They help to negotiate prices for people to make sure they get the best rates on things like airfare, hotels and car rentals. This is ideal for the businesses that have products linked in a complementary manner, rather than a rivalry.

As mentioned above, Internet marketing is essential for communicating with potential customers in the 21st century. You can make Website marketing work for you if you know the methods available. Use these tips to improve the way your business works.

Worldwide Wow: Internet Marketing Ideas To Try Today

Web marketing is a great way to increase business profitability. An advantage to Internet marketing is the greater volume of potential customers you can market to. There are ways to do this that are more efficient than others. This article provides several ideas that you can use.

It is not necessary for Affiliate marketing to take place just on the Internet. Try reaching out regularly to bloggers, and them to attend a conference you are hosting to meet them in person. This will help you create a sense of belonging and will get you business name out there to be recognized.

Blogs are one of the best tools at your disposal for enhancing your internet marketing success. A blog gives you another way to communicate with your customer base. As you increase the breadth of your site, you will cause more visitors to show up.

Give your customers what they want. Build a website that offers accurate information and is easy to navigate. When you add articles, reviews and informative content you will show your customers and potential customers you are a leader in the industry.

A great tip is to ensure your web page stands out. Web surfers have so many choices these days when it comes to websites, so you really need to put legitimate energy into developing a site that is unique and engaging. Making an offer stand out is one effective way to accomplish this.

When building your website, use a banner with your mission statement or your customized slogan. This helps your website look more professional and shows it has a purpose, letting the visitor know exactly what your site is about. It doesn’t take a lot of time, and best of all it’s free to do.

If you have a smaller online business that you are promoting, carefully choose the information that you provide customers with. Always make sure that your site’s content is exclusive to your site. Visitors to your site should find valuable, up to date information about your company.

Emailing clients is a very important part in any Internet marketing endeavor. Your ideas should be well guarded. Therefore, stay away from free email services which deletes old messages, because access to these messages can be very important. Consider making your own email archiving arrangements, especially if you conduct sensitive communications with customers and consultants via email.

Make sure you use emphasis tools when you develop text on your website. You can emphasize a single word using tags to underline, bold, or italicize it. This can improve clarity and direct the focus of the reader.

You need to have your site listed with Google. This is an excellent way to increase your customer base. The higher your Google ranking, the more profitable your business can become.

Look around to discover who your target audience is, and what sorts of things they respond well to. When you have focused on your target market, it will be easy to offer them relevant content that keeps them coming back.

Practically every customer appreciates speedy service, so advertisements that offer quick results can be extremely effective. Brag about how quickly your customers can use your site, have products delivered to their front doors and see the amazing results of using your products or services. This can help with quicker download speeds, a safer checkout or quicker order confirmations.

Building and sustaining a customer management database can improve your Website marketing work. This type of database keeps track of customers, along with their purchasing histories. Then you can create customized communications which emphasize accessories, and similar or complementary products to the ones which have been purchased recently by them, from your site.

You are now much more educated about the techniques for evolving internet businesses. Next you will need to apply them to your specific business to determine how well they suit you. You may have to make changes in how you go about things. What matters is that you are always learning and always eager to try something new.

Expert Advice For Learning The Affiliate Marketing Ropes

Online marketing can help your business. The Internet provides a wide variety of marketing possibilities that can be used to build your customer base. Often, these methods are both cheap and effective. Here are tips to help you dive into Online marketing and develop a business that is lucrative.

Internet marketing involves using available software and modern technology. If your work begins to suffer, your readers will realize it and be turned off. Show them that you stay current with it, and they will respect your products and decisions.

You must take your web marketing seriously and devote time to research in order to succeed. Find an adviser who you trust and seek their assistance. Most people who are good in internet promotion give free services or charge a small fee. Another important consideration is to choose a proven technique, and make sure you follow it. Although results may come slowly at first, the marketing will soon be well worth what you put into it.

The most important thing about a website is clear, solid content. Your website needs to inform readers about your products or services in the quickest, most engaging way possible, so they will be less likely to surf away. There is not need to repeat descriptions of your products, or fill up your page with useless data that nobody will probably read.

Do not overlook direct marketing as a streamlined complement to your Affiliate marketing system. You can reach your customers by phone, email, or fax to let them know the specials and services you have. You can find a lot of helpful information in the yellow pages, or in online directories.

Your online marketing venture won’t work on luck alone; you need to have persistence and dedication too. The same is true for any other business; no successful business got where it is today through luck alone. Do you think Anheuser Busch just hit a stroke of luck when they developed their brands of beer? No, they didn’t. Of course, none of that was possible without an aggressive and intensive marketing campaign.

An effective Online marketing campaign will result in the creation of further marketing efforts. It sounds a bit strange, but the basic idea here is to create a cycle of customers and a system wherein users search, find your business, buy your products, and then the cycle repeats.

It can be difficult to decide what direction you want you business to go in. Think about your interests, and narrow the list until you can see a clear winner. It is best to choose a niche that you find both familiar and enjoyable. Nothing will help your success more than using goals to channel your website marketing.

Emailing clients is a very important part in any Affiliate marketing endeavor. You must take steps to protect them! Try to use a service that saves all of your old emails so that you can keep dialogues with your customers. Independent, paid-for services for archiving your email may be a good investment, especially if your line of work calls for sending and receiving a lot of sensitive information to and from consultants and customers.

As has been revealed earlier, web marketing is an amazing way to reach out to customers and to bring attention to your business and products. The opportunities are endless and the benefits are immense. By utilizing the information in the article, you can build your customer base and bring new recognition to your company.

How To Make Money With Online Marketing

For any person that owns a business, internet marketing is a dream come true. There are a multitude of ways to promote your business and appeal to new clients. Many methods are either free or extremely cost effective. Increase your customer base, profits and visibility through Internet marketing.

A product FAQ is a must for your site. For each issue or question, write a helpful answer, and be sure to mention your products as a solution. Although you will be promoting your product, the FAQ section should not seem like an advertisement.

Learning about basic elements of good web page design will be time well spent. There are many online resources that can teach you about key aspects of web design such as HTML and cascading style sheets. Set aside half an hour a day, and you will soon be ready to tackle the design.

Ensure your website has relevant information your customers desire. A simple page with details on your hours of business will not attract as many customers as a larger website would. Through adding content such as articles or reviews, you ensure your customers that you know your business and industry.

Internal Links

Place keywords in your internal links. To keep visitors on your site for longer periods of time, you should provide links to related information or past updates. Internal links are a free way to advertise to current customers and to help get you more hits from other advertising avenues.

Be as content focused and through as you can when you create a website. You want to focus on giving new information to your customers in a short time period to ensure that they are fully aware about what have purchased. Do not repeat yourself, fresh content is the key.

Do not overlook the power of direct marketing as well. Offer special deals and services by direct contact with your customers through email, phone, Twitter or text messaging. A lot of the data you need can be acquired through the yellow pages or through online phone directories.

Try to market without resorting to spam. Web-crawling software may seem better to use for posting comments on blogs, but they aren’t as effective as you’d like. The vast majority of readers will ignore your automated messages, and you will not earn any favor with the owners of the blogs you spam.

Determine who comprises your intended audience, and how to most effectively entice them to visit your site. Knowing who you want to reach makes it easier to produce content that will bring visitors back to your site again and again.

Payment Options

Offer an array of payment options to ensure maximum opportunity for sales. Even if you’re using an e-wallet like PayPal, some people might have MoneyBookers or only a credit card. Diversify your payment options.

It is no secret that people often respect those who hold positions of authority in a business. If you are the boss of your company, let people know! You have every right to identify yourself as the president or CEO of your firm.

As has been revealed earlier, website marketing is an amazing way to reach out to customers and to bring attention to your business and products. The opportunities are endless and the benefits are immense. By utilizing the information in the article, you can build your customer base and bring new recognition to your company.

Tried And True Tips For Internet Marketing

Online marketing is a business owner’s dream. There are hundreds of ways to build your brand equity and customer base online. Many of these methods are extremely inexpensive and effective. The tips in this article will help you leverage Online marketing to grow your company to levels you could only dream of.

Including a FAQ can be a helpful way to advertise the products you sell or the services you offer. You can write the questions with the answers already in mind, and use them to advertise your products! Suggest one of your products for a particular issue or problem. Try to write in a relaxed manner, and mention your products without seeming to force them on your reader.

If you are interested in having a trusted site, write a FAQ. This help your traffic see that you are important to them and are there to address their concerns as quickly as possible. The more beneficial your customer deems it, the more likely they are to make a purchase.

Some people divide their products up into sections, and provide options for customers to view all products on one page. While variety is desirable, ensure that your options are presented in an organized way.

Give your customers a reason to visit your website. You don’t need to create an entire encyclopedia, but having a good amount of information that your customers can easily access is important. To increase the potential to your website add content that will help your prospective customers, such as articles, product reviews and other information pertaining to your product.

Monitor your success carefully. You need to focus on things like your traffic numbers per month, your hits, your conversions, your referrals, and other types of stats that may be pertinent to your business. Use tracking software to see which Online marketing strategies are working for your business and listen to the comments from your customers.

Never overlook something like direct marketing, as this can be an excellent complement to help in your Affiliate marketing efforts. Customers can be contacted by phone, fax or email to inform them of your services and specials. You can acquire much of the information you need by looking in the physical yellow pages or available online phone books.

Keep careful tabs on the information you give to your customers when using website marketing to promote your small business. Make your content useful and original. You want the visitors that see your website to learn about your business. Make sure you are keeping these people up to date on what is happening with your business.

Do not overspend on advertising. Manage your money and don’t pay too much for advertisements, especially when they won’t necessarily help your business. Apply SEO techniques yourself for free and consider using AdSense or banner ads for your paid marketing strategies.

If your affiliate marketing plan includes analytics, you should already be familiar with your top-performing products. These should be your mainstays in drawing future sales. Centered around your big selling products, identify and advertise all complementary products. Any product that is complimentary to your main sellers will get a boost because they don’t require as much promotion as anything unrelated would.

Receiving and sustaining your customer’s trust is imperative. Your marketing materials should not only be engaging and attractive but they should also be indisputably supported by facts. Present client testimonials, test results, and expert endorsements that could be proven if needed.

Offering several different payment options for customers will lead to more sales. While credit cards are a simple option for customers to choose, a lot of people actually prefer to pay through online systems such as Paypal.

One important suggestion for marketing on the Internet is providing rewards for frequent buyers or even frequent visitors to your site. Customer retention is particularly important in online businesses, and the way you reward customer loyalty will contribute greatly to your reputation. They can also help to advertise your company in a positive light.

As has been revealed earlier, internet marketing is an amazing way to reach out to customers and to bring attention to your business and products. The opportunities are endless and the benefits are immense. By utilizing the information in the article, you can build your customer base and bring new recognition to your company.

Energize Your Business And Brands With These Exceptional Online Marketing Tips

Affiliate marketing can help your business. There are a multitude of ways to promote your business and appeal to new clients. The bulk of affiliate marketing methods are cheap and yet highly successful, making implementing them into your strategies simple. Increase your customer base, profits and visibility through Website marketing.

Pay attention to what the competition is doing and use their ideas as a learning experience and guide. If you can easily picture yourself as a prospective customer for your competitors’ products, this means that they are successful in at least one area. Use that information to improve your company’s approach.

Internet marketing can reach beyond the Internet. Speak with bloggers and ask them to come to a conference or meeting. This will help you create a sense of belonging and will get you business name out there to be recognized.

If using images on your site, always include captions. Captions play a big role with regards to SEO. If you include quality descriptions of everything on your site you will ensure that your rank will raise in ranks.

Make sure you provide the information your customers want on your page. Having a website that’s only one page or barely has information on it won’t really attract people. Add interesting, relevant content like reviews and instructional articles that demonstrate your expertize and legitimacy in the eyes of prospective customers.

Internal Links

When you are using internal links, be sure that you don’t forget to use keywords. You want to do everything you can to make sure people spend plenty of time on your site, including providing links to other pages. The proper use of internal links will keep customers on your pages and have search engines offering your site to other people making web queries.

Do you have a company slogan or a statement of purpose? If so, list it in a prominent place on your website. Using a banner will impart a professional look to your website and provide useful information about your product or service. Do this if you want to highlight the service that you offer.

Make sure you utilize social media. Your Facebook page gives customers and clientele a great discussion area and onlookers will surely take notice and possible an interest in your products or services. A good site that will let you have interaction with customers is Twitter.

It is important to be listed within Google for proper internet marketing. There are a lot of folks looking at Google at all times; you should know when they are searching for something you have to offer. Being listed on Google will help your business succeed.

If possible, interview people who are recognized as authorities in your industry. Videos, audio files, or plain text can all be used to present an interview. Your site’s traffic will increase due to new visitors coming by after watching, reading or listening to your interview. This increases your reputation and spreads your brand.

As has been revealed earlier, internet promotion is an amazing way to reach out to customers and to bring attention to your business and products. The opportunities are endless and the benefits are immense. By utilizing the information in the article, you can build your customer base and bring new recognition to your company.

How To Use Web Marketing To Your Advantage

If you own a business, start putting website marketing to your advantage. There are so many ways to market your business and so many ways to reach new customers. Many methods are either free or extremely cost effective. We hope our Online marketing tips will help you develop your business into a highly profitable one.

A website which is flash might look pleasing to the eye, but often times it can be a distraction. Studies show that once someone clicks on a website, they decide whether to stay or click away within five seconds. You have that amount of time to engage viewers. If you don’t have their attention by then, they’ll probably already be gone.

Before even thinking about getting your site ranked, you’ll need to build a terrific website. Creating a well-designed website is an essential first step for your business. If your site is functional and visually appealing, your future workload will be reduced.

In the end, successful Web marketing occurs when a problem is recognized and a solution is found for it. You can begin your day by trying to figure out what questions need to be answered. If you are helping someone out with their issues they will buy a product and tell people about your business.

Pay attention to your competitors. Their strategies may help you refine your own, allowing you to better reach your customer base. If a competitor’s website entices you to purchase a product, then they are employing good marketing techniques, which you should incorporate into your own marketing campaigns.

Find ways to utilize Facebook and Twitter throughout your Affiliate marketing. Social media venues permit you to stay in touch with your customers, making it quick and simple to advise them of promotions or updates. Try not to make your content and tweets seem like sales pitches. Try to keep your posts valuable and insightful, and only include marketing in a portion of them.

Stand ready to reply to their questions. Visitors come to your site because they want to know more, and if you are not willing to provide the answers to their questions, they will not stay with you. Providing them with detailed facts has the immediate benefit of satisfying their curiosity, which engenders trust, which leads to sales.

Display a banner with your slogan, mission statement or a catchphrase on your website. Doing so gives your website a professional look, and visitors can quickly understand the website’s function and your goals. Do this if you want to highlight the service that you offer.

Direct marketing should not be kept entirely separate from your online marketing strategy; meld the two and your efforts will be rewarded. Contact your customers by email, phone, or fax to tell them about services and specials. You can acquire much of the information you need by looking in the physical yellow pages or available online phone books.

Here is a tip for internet promotion! Make sure that your site makes your potential customers comfortable shopping on the site. Add an explanation of your privacy policy provisions near the top of the website. This will give your customers assurance that their money transactions will be handled properly. You will protect their identities when they buy your product!

If your site is static and does not change, it could be a great idea to start blogging. New content gets the attention of the search engines which will increase your ranking in their listings and lead to more traffic for your site. One easy way to have consistent fresh information is to add a blog.

As has been revealed earlier, internet promotion is an amazing way to reach out to customers and to bring attention to your business and products. The opportunities are endless and the benefits are immense. By utilizing the information in the article, you can build your customer base and bring new recognition to your company.

To Market Your Business On The Internet – Simply

The nature of online marketing is interesting, complex and always evolving. There are a great many techniques you can use that can be customized to suit your own specific business. This can be challenging for you if you are a newcomer and do not have any idea where to begin. The following tips can help you be prepared for these challenges.

Create an easily accessible email list of your potential and current clients. You can offer customers the option to provide their information, or you can make it mandatory for purchases. Either way, you can use this information later to send out sales information, offer promotional materials or to ask for customer feedback.

Split Test

Earn more subscribers to make bigger profits. You can use a split test to find out what works best. A split test offers one version of a web page to a group, and a different version to a second group. Based upon the results of this test, you should be able to see which version received the most subscriptions.

Your site needs to offer something unique. Niches attract the traffic of people looking for specific products. Once they have been driven to your site, they are more likely to browse around, improving your search result rank.

Use captions under images. Search engines factor in the relevancy of your caption text when determining if your site is a good fit for the keyword. With good captions, you can increase your site rank.

Even if you are not aware of it, you already have what you need to be a successful internet marketing businessperson. It is pretty simple. You just need yourself and your thinking cap. Give all marketing decisions proper and due consideration before moving forward with them.

You should make sure your website offers a unique experience to your visitors. If you do not make yourself stand out in the sea of websites, then it will be difficult to entice visitors. Try spotlighting one of your special services.

Internal Links

Place keywords in your internal links. As the owner of a website, you always want to keep visitors occupied and providing them with additional posts that are relevant and interesting will accomplish just that. By using these internal links you can keep those visitors reading, and will give you a greater opportunity to get hits from the search engines.

Be active on the major social media networks to increase your customer base. Your Facebook page gives customers and clientele a great discussion area and onlookers will surely take notice and possible an interest in your products or services. Twitter is one of the best ways today to enjoy instant back and forth communication with your customers.

Have your website listed on all the major search engines and related directories. This is an excellent way to increase your customer base. If your company comes up near the top of the list, you can dramatically improve your visibility.

Your CRM or “customer relationship management” is a useful database to help you assess and create marketing success. You can then use this database to identify who your customers are and what their purchase histories entail. This data will assist you in creating personalized communication, highlighting the products and services that your customers are looking for.

There are many free marketing resources for people who cannot afford consultants. Check out online communities for business owners, start following marketing blogs, download free e-books, and check out free seminars.

Unique Banner

It’s important to have unique banner ads on your site if you want to catch readers’ attention. Try to create an interesting and unique banner ad to entice potential visitors.

Do research to discover which Web marketing methods have been successful in your industry. There are several customizable options, but it can be difficult to decide! Hopefully the tips here have made it simpler for you.