Must-Know Tips That Will Change Your Internet Promotion Strategies.

If you need to get a product or service known to the public, Website marketing is the way to go. However, it is probably more complicated than you realize, so make sure to obtain all the information you can about how to make Website marketing work for you. This article will demonstrate several ways that you can develop your prowess for Online marketing.

To turn your visitors into customers, give them an easy content page that will show them how good the product is, and what it will do for them – a simple video works great. This will arm them with more information about what you want them to spend their money on. This shows that you are not focused on a sale but want to inform them about your product, and then they can decide to purchase it or not.

A good way to add customers to your email list is to have a page that will prompt your customers to enter their email. Squeeze pages prompt visitors to provide their email. You may decide to provide a free promotional gift in exchange for email addresses. This demonstrates to them that you understand the value of the information you’re asking for.

Everything you need to launch a successful web marketing career is right at your fingertips. In reality, the fancy software and get rich quick schemes you find online are not necessary. The only thing that you need is you. Simply work diligently, and think before you act on a decision.

A good strategy is to know what your competitors are doing. Look at your competitors’ sites to get a better idea of how they are marketing their products or services. You can also investigate their traffic stats and compare them to your site.

Phone Books

Don’t overlook direct marketing in conjunction with your Internet marketing. Reach out to your potential and existing customers with traditional methods, such as telephone or fax. You can gather tons of information that you require by looking at phone books and online phone books.

Let your clients have the ability to post product reviews, and especially include the reasons they have for their opinions. The feedback you receive will give you an idea of any changes you need to make to your products, and it also improves customer confidence.

Your emails are very important when you are Affiliate marketing. You must take steps to protect them! Don’t use free email services that lack functions that you need, such as the ability to store mail indefinitely. Think about archiving your own emails, especially if you regularly have sensitive communications with consultants and customers.

Make sure you utilize social media. Having a Facebook fan page will give your customers and clients a place to leave feedback that others will be able to see, creating a sort of Internet word of mouth. You can easily chat informally with all your customers using your Twitter account.

Internet Promotion

Using Website marketing can be a great way build product and brand recognition for your business. If you want to see success with Internet promotion, you must know what you are doing. The following information may help to further your Internet promotion education.

Internet Promotion: You Owe It To Yourself To Read This And Find Success

Although you could be keen on starting an online business, you should do your research first. Continue reading below and check out some helpful tips on the subject. With a little effort, your web business could be very successful.

Use the signature line in forums and email to promote your business. If you participate in forums, place a link to your site in the signature of your posts. Include your link in every business email you send out. This is an easy way to promote your business without actively having to “talk it up” to others. Create intrigue with interesting text so the readers will feel the need to click your link.

You should make sure you know the answer to their inquiries. People come to a website seeking information, and if they do not get the information they are searching for at your site, then chances are they will not be with you very long. Providing them with detailed facts has the immediate benefit of satisfying their curiosity, which engenders trust, which leads to sales.

Consistent blogging is a productive way to enhance any online marketing venture. Frequent blogging is a great way of keeping your potential customers informed and up to date about your business. Also, a blog makes your website larger, making it more visible to search engines and increasing the number of visitors to your site in the long run.

If you are going to create a web page, you should plan it thoroughly before you begin. Determine the type of articles you wish to write and which directory you will be submitting them to. You will find that directories all have different requirements. Write with these guidelines in mind to have the best submissions.

A great Internet marketing strategy is to create what is known as the customer relationship management database, or CRM. It can help you identify current and past customers, and their purchase patterns. You can highlight items that may interest these customers.

It is crucial to gain the trust and respect of your customers. When creating promotional materials for your business, always make factual, evidence-based claims. Present client testimonials, test results, and expert endorsements that could be proven if needed.

The internet has made doing business an anonymous affair. This is a good idea for small and independent businesses especially. Smaller companies rely on repeat business and a personalized touch with their customers to be successful.

You will gain more business if you allow more payment options. While it might seem okay to just offer credit cards as a method of payment, it is also a good idea to let people pay using their bank accounts and online payment systems like Paypal.

Try using polls on your website to see how your readers feel about your content. This will help you to keep your site full of content that will appeal to users, and make them feel as if they are being included in your business decisions.

Take an international approach, and welcome visitors to your site from around the world. This means that you would re-interpret your website into different languages. This can expand your global audience significantly and quite possibly send sales soaring. When the customer can read your site in their native language, they will be more likely to buy from you.

It would take an entire encyclopedia set to explain the ins and outs of Internet marketing, but every thriving business person on the Internet had to start somewhere. Even the so-called gurus are checking up on the latest tips and tricks, so remember that learning this industry is an ongoing process.

Use The Web To Increase Your Revenue With These Internet Marketing Tips

Successful Web marketing requires a commitment. Marketing of your business is paramount to the success of your business. Many companies have succeeded largely because of Internet marketing. Here are some ways to make sure that your business is a success due to Web marketing.

Try and implement links to your website for every possible signature. If you belong to message boards, put the link in your signature, so it appears in every post. For your emails, set up an automatic signature that also includes your website link. This will be a way to passively promote your website to everyone you come in contact with on the web and might affect your search engine rankings as well. Type an interesting statement above the link that persuades them to click it.

Creating a section for questions that are frequently asked will help your customers find out what they need easily and instantly. This will answer some of your audience’s questions right away, which can save them and you time. When the customer can see the benefits to your products in a clear and concise manner, there greater the chance they end up making a purchase.

Everything you need to launch a successful website marketing career is right at your fingertips. Expensive tools of the trade that promise you can get rich quick are not what will prove important. Instead, rely on good, old-fashioned, hard work and imagination. You just have to work hard, and think through your marketing decisions.

Follow your competition to stay aware of current trends and failures in your market. You can easily check out your competitor’s web site and see what features they have. Look at what they are offering and get a feel for how many customers they have compared to yours.

A really good Website marketing tip is to make your website stand out. With such a large number of websites on the Internet, it is important that your site stand out. You can do this very simply by boasting a unique service or product you offer, and explaining how it will benefit your customer base.

Dedicated Business

Most phone companies allow you to use the same dedicated business number across a range of different mobile devices. A dedicated business number is therefore the best solution.

You should always take time to investigate the strategies of your competitors. Peruse your competitors’ websites, noting what they could be doing better. Capitalizing on the weakness of your competition by promoting your own ability compared to the lack of theirs will help distinguish you in the eyes of would be customers.

One Internet promotion tactic you may not have considered is to target image searches. When you add relevant pictures to your site, you will be able to get visitors who are searching for the photos you provide. You will find that more people will stop at your site and look around. This process is the first step in forging an ongoing relationship between them and your website.

When promoting your business with affiliate marketing, carefully monitor the information you are offering consumers. Individualize your content, and make it relevant. You want to ensure that visitors to your site are informed regarding what your business is all about and keeping the content of the site updated will encourage them to come back to your site.

Make sure you utilize social media. A Facebook page for your fans (customers) gives them a place where they can contact you with feedback that will not only be seen by you, but also by all of their friends – giving you an even larger reach. Twitter is great as it lets you have casual dialogue with customers.

Internet Promotion

Some people assume Internet promotion is unnecessary, but it needs to be a vital part of any company that wants to continue succeeding. If you ignore the need to market correctly, your business is most likely going to fail. There are no two ways around that fact. Use the tips in this article to be sure that you are using internet promotion properly so as to increase the success of your business.

Internet Promotion Tips You Need To Maximize Your Revenue

Internet promotion can be a very useful business tool, both in conjunction with regular advertising or on its own. The powerful tips below will help your business become a part of the new wave of profitable Internet commerce.

Web marketing thrives on capitalizing on advancement in modern technology. If you do not follow trends you will not attract customers and they will doubt you. Impress your clients by proving that you are up-to-date with technology and software.

Every signature you have on the Internet should have a link of your website’s URL. Your signature and link should appear in every post you make on any message board. Add the link to your email signatures. This is an effective way to promote and share your website with every person who runs across you on the Internet; it’s possible that it will help with your page ranking, too. Something that catches the reader’s attention and makes them want to click the link is a great addition.

Get customers to click on ads by creating links to the product you sell. It is possible to utilize text that is similar to that used in your articles and insert the image toward the end of your articles. This does not really look like an advertisement.

Be sure to have at least one very unique characteristic or offering on your website. Advertise it heavily to attract customers to your site. People will then investigate what else you have to offer, and that will bring your site legitimacy and helping your page ranking.

Take advantage of email to improve your business. Come up with informative, intriguing newsletters for your customers. Your subscribers should not feel as if they are being spammed, but rather as if they are receiving something of value. Newsletters are an excellent way to update your customers and remind them of your presence.

Offer information your customers can use if you want to build an online following. If you only have a simple website that has your business address and working hours, you will not have much success online. Use the space to add reviews, blog posts, articles and similar content that demonstrates to potential customers that you know what they find helpful and relevant.

If your site maintains the same format, incorporate an ever-changing blog. Search engine spiders are more likely to index websites that have new content that is relevant to the website. Writing blog posts on a regular basis will make adding fresh content much easier.

You should be very careful about the information you are giving customers when you are marketing a small business. Make your content useful and original. You need to keep good information on your site so that people can stay updated.

One often-overlooked way to build more web traffic is by keeping your website simple. Multimedia programs like Flash and Silverlight are very tempting to site owners so many designers use them when building sites. Experts should understand that many visitors do not want to deal with this type of technology. A website must be easy to navigate, without splashy multimedia plugins.

Website Marketing

To sum things up, Website marketing can be a valuable business tool. Web marketing can be utilized to advertise your services and products instead of traditional TV or print ads. If you keep these tips in mind, you can have Website marketing help your business.

Great Marketing Tips For Any Internet Business

Some companies are able to last for years as modest but successful enterprises, and some are destined to grow into huge corporations. The majority; however, fade into oblivion. Businesses fail at an alarming rate, and that is especially true for online companies. Tips in this article can set you on a successful course of online marketing. They can steer you away from failure.

Internet marketers need to be at the cutting edge of the technology curve. If your business falls behind on these technologies, customers might begin to doubt you. Show them that you stay current with it, and they will respect your products and decisions.

A client mailing list is vital. Ask users to sign up on your site or require them to submit an email address before making a purchase. This list can have multiple functions, including promotion and sale offers, as well as the opportunity to request feedback from your customers.

Make sure you follow your competitors, they may have strategies that could be refined to help your own business. If they are succeeding, you need to analyze what they are doing.

Create an FAQ page to help out your Internet marketing endeavors. Think of the common questions or problems you see often, and provide helpful solutions that utilize your products or services. Phrase the questions so you have an opportunity to offer your products without it being too obvious.

Online marketing needs to be taken seriously and researched well. Get inspiration from the people that have succeeded before you. Savvy internet marketers often offer free consultations or promotional service bundles to customers. Choose a system that you are going to want to stick with. The system may not show results right away, but it will pay off in the long run.

Knowing what your competition is doing is important for affiliate marketing. Every market out there has many businesses competing for clients.

Everything you say about your products or services should be true. Just saying that something works is not nearly as effective as including a video backing up your claims. This helps show that you actually use your own product.

Email is an effective Internet marketing tool. Just make sure the emails are protected! Retaining old emails and email addresses can have a huge impact on your business, so don’t use an email service that will delete old messages. Archive important emails if necessary, but make sure you always protect the personal information of your customers.

The effective use of social media is a crucial component of effective Web marketing. A Facebook page gives your customers a dedicated spot to leave you feedback and to ask questions. You could also use Twitter to interact with people and find out what your customers think of your products.

How well your website works is no less important than the experience customers have when they visit your store in person. Take the time to visit your website to spot problems, update old information and add new graphics. No one wants to shop at a business that is poorly tended, looks outdated and doesn’t put much effort into their appearance.

Find other businesses that would be interested in your products, and offer them promotional discounts of product or service bundles. The larger the market you appeal to, the more money you have the potential to make. An example of this would be using an online book agent. They help to negotiate prices for people to make sure they get the best rates on things like airfare, hotels and car rentals. This idea is perfect for any company that has linked products that complement each other, but are not seen as competitors.

If an online business fails, at least the door for new opportunities is open to others, like you. Using the tips in the article, you should be able to increase your success in Affiliate marketing.

Strategies For Success In Your Next Web Marketing Campaign

No one knows all there is to know about marketing a business online. The field is so large, and there are so many new ideas coming out that can benefit your company, that you will always want to stay abreast of new ideas. The advice in this article will help your internet marketing business to improve.

Internet marketing thrives on capitalizing on advancement in modern technology. If you fall behind the technology, your clients may doubt your abilities. If you adopt new technologies quickly, you will present a better image to your customers.

Keep an eye on your competitors, and learn from what they are doing. If you see yourself as a potential customer for their products, then they are doing something right. You should find a way to incorporate these ideas into your strategy.

When marketing your product, it is important that you have a FAQ. For all questions or issues on the site, you should have a good response that helps to alleviate any concerns the customer may have. Make sure, however, that you do not try too hard to “sell” your products, as this could turn off readers.

Earn more subscribers to make bigger profits. Split tests, offering two versions of a page to two groups, are a great way to test a new website. You can make a more informed decision after looking at the number of subscribers each page generated.

Personal Connection

Your website marketing can be in places other than the internet. For instance, you may want to host in-person gatherings or conferences for bloggers with whom you regularly interact. You will form a personal connection and help them know you are a real person. They will feel better about writing about you and your products with that personal connection.

Use popular websites to advertise your wares. This can really help get your name out there and is worth the initial investment in the long run. Ensure that the page you use has considerable traffic.

Incorporate an automatic electronic signature into your emails as it portrays a more professional image. Spread your business card all over the cyber-world; you want as much exposure as possible. People you send emails to will probably visit your website and judge you based on your business.

Ask your cell phone company if you can have two phone numbers on your account which ring differently when a call comes in. Getting a number isn’t difficult, so make the time to do it.

It is always important to research various competitors if your internet enterprise is to succeed. Examine other relevant entities and identify alterations that could be made to your own site. If your competitor seems to be in need of a particular service or feature, incorporate it into your website! That will make you a strong competitor!

Always avoid spam. While it might seem smart to use web-crawlers to post impersonal, irrelevant comments on blogs across the web, those posts will not work in the way you hope. If you try to use that method you are more likely to have people turn away from your business than to seek more information.

Create a video featuring you using your product. Your customers can see how the product is actually used. Demonstrate all the features of your products and test them extensively. Upload this video to sites such as Youtube, and put it on your blog.

One option is to “bundle” merchandise–combine similar items for a single, discounted selling price. Make sure that the terms are stated clearly in all of your marketing literature.

Not surprisingly, there is plethora of Internet marketing information and how to be successful with it. It’s not necessary to overstudy the topic, as well. The hints found here are only the start of what you can learn. Across the web, you can find simple, easy-to-use ideas to improve your Affiliate marketing. Watch closely and be aware of your results so that you can constantly improve.

My Goodness! These Online Marketing Secrets Shouldn’t Get Out!

As a business owner, you may want to increase demographic awareness and, of course, drive profits. If so, affiliate marketing might be just what you are looking for. Marketing online is a cost effective and simple way to get more sales. Read this article for tips on how to benefit from this groundbreaking marketing technique.

You can expand your site to include as many products as you would like, as long as you set it up in a user-friendly manner. It is important to incorporate variety while still maintaining a structured page format.

Check out what your competition is up to. It can be easy to look over the competition’s website and learn the features their site has. Look at what they are offering and get a feel for how many customers they have compared to yours.

Video marketing can be a very effective advertising technique. If you add videos on your pages it will get the attention of your customer and keep them around. An interesting title and a unique picture will grab the attention of potential clients and possibly produce sales.

You should always take time to investigate the strategies of your competitors. Compare the web pages of your competitors to garner ideas on things that may work for you too. If you see that your competition is not providing certain services on their websites, offer the same services on your site so that your customers will choose you over your competition.

It can be challenging to choose which direction to lead your business in and design the accompanying website. Channel your interests, and come to a conclusion what is the best idea. Before creating a website, find a niche that suits your business and personality. Marketing your site is easier if you have a target.

Email is an important part of any Web marketing strategy. You must take steps to protect them! Don’t use a service that will delete old emails because you may need access to them. If your emails typically contain highly sensitive information, you should take extra precautions to safeguard this data during archiving.

A clean, easy format makes it easier for links to be seen. If your website is too difficult to navigate, you risk losing potential visitors to frustration.

If your site sells products, having security is important. There are many third-party companies available including VeriSign and McAffee. VeriSign, McAffee, etc.) that will safeguard both customer and vendor financial information. Although security systems do cost money, they are a necessity.

Any service or product benefits from catch phrases promising that it provides instant gratification. Emphasize how little time is needed to place an order, how fast the order is shipped, or how quickly they can expect to see results from the use of your product or service. A customer will view this as meaning your product is easy to order and quick to arrive.

Partner with other online businesses to create interesting combination deals that will attract customers and help you share your customer bases. The larger the market you appeal to, the more money you have the potential to make. For example, we all know of the online travel sites that have pulled together packages that include your airfare, hotel and car rental all into one easy transaction. This technique works very well for companies who offer complementary products without being rivals.

Creating your own niche is critical to your success at Internet promotion; you won’t find long-term success by emulating your competition. Modern web filters find duplicate content very quickly. The short-term gains you get from copying work are growing ever slighter. You need to work hard to be innovative.

The key to a successful Online marketing strategy is to write unique quality content. Unique content will set you apart from your competitors. By writing your own unique product descriptions, while using important keywords, you will be able to blow away the competition.

These tips can help you on your way to running a successful business. Internet promotion can be a good thing for a webmaster who wants to optimize their website. Apply these tips to your online marketing strategy and watch the customers fly in.

Unlock Your Business’s Potential With These Tips For Online Marketing

Successful Web marketing can dramatically increase your company’s profits. More than ever before, you can find new business and build strong relationships with them. WIth this article and the tips in it, you can really be ready to get the most out of Affiliate marketing.

While a flashy site looks great, try to make sure it is not too distracting. The idea is to capture your visitors interest and entice them to spend more time exploring your site. If your site doesn’t look interesting by then, your potential customers are probably gone.

You need to create a great site before worrying about getting it ranked. Building a great website is the first essential step in web business. When your site is set up correctly and works well to begin with, you save yourself effort down the line.

In the end, successful Internet promotion occurs when a problem is recognized and a solution is found for it. Launch your enterprise with a clear vision of what issues you are capable of solving. If you can assist users with their issues they will end up making a purchase from you and referring you to friends.

Social Media

A comprehensive online marketing strategy should make use of social media platforms like Twitter, Facebook and others. You can communicate quickly on social media websites, giving your customers messages about sales and promotions. Yet you should exercise restraint and not overdo it with promotional tweets and remarks. Instead, be sure to provide your readers with posts that are helpful and insightful.

You should utilize email marketing to grow your business. When you send emails to your customers, make it newsletter style and interesting. You want your customers to be excited to receive your emails. You need to make sure the customer understands you are giving them pertinent information, instead of spam. A newsletter will keep you in touch with a customer even after they’ve left your website, and will make them feel like you’re eager to see them come back.

Your customers are going to have a lot of questions, and you need to be ready to answer them. Visitors come to your site because they want to know more, and if you are not willing to provide the answers to their questions, they will not stay with you. Clear, concise information delivered in a friendly but professional way will show that you take your customers and your products seriously.

It is always important to research various competitors if your internet enterprise is to succeed. Check out other websites in your field to discover what they could improve upon. Try to stand out from your competitors by finding a niche that is unfilled.

Current content is very important on your website. Visitors to your site that see outdated information may believe that your company is floundering and that getting in touch with you would be a waste. A website that is current is encouraging and inviting to readers.

Remember that your customers deserve an online experience as customer friendly as the service you provide them in-store. Make sure you always test your links and ads to ensure that they work for your visitors. If there are problems with the site and the people cannot to where they want to go in a quick manner, there is a good chance you will lose that customer.

We have already seen how marketing through the Internet offers a way to contact new customers. Existing customers can be communicated with easily using this tool. You will be able to interact with your customers and learn more about your target audience. If you utilize the ideas and tips in the article, you will be able to connect with your customers and successfully utilize the power of Website marketing.

Advice On Increasing The Traffic To Your Website

There are many benefits to owning a business, such as unlimited profit potential and the ability to create your own schedule. This can be done via Website marketing. The following tips will help you gain business.

You should link your website everywhere you can. If you participate in forums, place a link to your site in the signature of your posts. Add the link to your email signatures. That way, you will be able to generate awareness of your site among your entire group of contacts and also potentially boost your search engine rank. Put a neat slogan or catchphrase above the link to draw attention to the link.

Use media to your full advantage. For example, demonstrate complicated products with a video. Doing so will ensure that your future customers are fully informed about your products before deciding to make a purchase. This shows that you are not focused on a sale but want to inform them about your product, and then they can decide to purchase it or not.

Marketing through the internet should not always be done on the internet. Speak with bloggers and ask them to come to a conference or meeting. You could also set up real-life meetings for you and your community of customers and visitors. Regardless of what you decide to do, you don’t have to confine yourself to the internet.

Learning about basic elements of good web page design will be time well spent. For instance, you can teach yourself about HTML, CSS, and other design basics using information or tutorials you find online. If you can devote just a few minutes a day, then soon you will have the basic knowledge you need to use on your own website.

Always provide the information and answers that customers are seeking and make it easy to find. Having a one page site with only the hours of operation listed will not boost your number of customers. You should include plenty of information on different pages of your site, it should be of great quality and pertain to your niche.

Use a signature on every email you send out, whether it is business related or not. This is your business card in the cyber-world, and you should spread it far and wide. This is a great way to connect with people and seem more accessible, which will in turn boost revenue and traffic to your site.

Video marketing is an ideal way to use the Internet to advertise. Create videos of yourself demonstrating your products and share them on sites such as YouTube. A unique title and picture will get more customers to buy from you.

Affiliate marketing campaigns should encourage growth of this strategy. The primary purpose of all of your marketing should be to build brand recognition and drive sales. In particular, you want to see repeat customers and constantly bring in new clients.

Your business may start small, but it’s up to you to continue to build on the foundation you create until you reach the success goals that you’ve set for yourself. Without a doubt, the answer is yes! Learn more about Internet marketing techniques and get more ambitious with your marketing goals. All the luck to you when dealing with your web marketing business.

Networking Is The Key With Sucessful Internet Marketing

Admit it; the reason that you want to use Web marketing for your business is to make money. Being self employed is a wonderful thing; you should stay excited about your niche and telling customers about it, but you need to focus on money! Try out some practical tips you’re about to read in order to help make it happen.

Figure out different ways that you can advertise your website. For example, you may find that some of the best ways to go about marketing your site won’t cost you a single penny. But unless you’re first taking the time to really think about it, you may end up paying money for nothing. You can attract visitors to your website in many different ways. Creativity is the key to attracting people.

Do not think that web marketing is a topic that can be taken lightly or with a haphazard approach. Pay close attention to what techniques other successful online business owners are using. Many of these same people have advice columns or will advise you personally for a fee. When choosing a system for affiliate marketing, make sure it suits your work style. Success may come slowly at first, but over time you will become better at website marketing.

Add a squeeze page to your site to build your contact base. Basically, you’re creating a page that will draw your visitors in to sign up for something, thus allowing you to gain their emails. You might offer a promotional item as a freebie in exchange for their contact information. This makes them feel like they are getting something in return for giving up their valuable information.

Limit the amount of Flash files on your website. This kind of content can be great if you want an original website, but search engines will not be able to interpret any of it. Only use Flash sparingly. Be sure to add plenty of navigation links and keywords to the pages the use Flash.

Try to include a variety of specials available only to people who purchase when they are checking out. For example, give customers the option to add similar items at a discounted price as a kind of “thank-you.” Your customer will think that he is receiving extra value and you can have higher sales while moving older products.

Design an all-inclusive website with an emphasis on fresh, relevant content. Give knowledge to your customers in a short time, so they are informed prior to purchasing a product. Avoid providing useless data and repetitive, bland descriptions. This is a surefire way to bore your customers.

Nearly every cell phone company will permit you to have an additional dedicated work number on your phone. Make getting a number a priority.

Some online business owners mess up by having a confusing site. A lot of web design and marketing companies rely too much on gimmicks like Flash and Silverlight. Good web designers consider that some visitors to their site will not have the most up to date technology. Websites should work for all viewers, whether or not they have fancy plug-ins and media enhancement software.

Avoid spam as much as possible. Web crawlers, which quickly post hundreds or thousands of comments in a short amount of time, rarely produce the desired effect for your business. Lack of personalization could lose your customer and reduce your overall sales by creating a bad aura.

The key to a successful Affiliate marketing strategy is to write unique quality content. Customers want to visit the best website that will fill their needs, and successful websites offer something different from their competitor’s websites. By writing your own unique product descriptions, while using important keywords, you will be able to blow away the competition.

There are many facets to website marketing that will help increase your profits. You do not have to give up your freedom and passion for your business because you can use them to your advantage with Internet promotion.