When a business goes to trial in a civil lawsuit, the stakes are often high. That business has more than just a little bit of money at stake. The business also has a reputation to protect and some precedent to set. Companies that are consistently beaten in court can look weak, leading to more and more attempts to bring lawsuits against them. This provides the ultimate incentive for these companies to come up with innovative ways to win their lawsuits. Across the country, more companies today are showing that winning at trial is less about chance and more about utilizing the proper resources.
One of the ways that companies are winning is through the use of expert witness testimony. Juries are notoriously uninformed on a host of issues. They are picked from a pool of average citizens. What are they supposed to know about patents? What could they possibly understand about the science of construction? There are many things that could be explained to them. The best companies are starting to hire experts in order to do that explaining. It’s a little investment on the front end that allows these companies to get an edge on the competition when it comes to jury trials.
In addition to using those experts, many companies make use of high technology. Videos and other presentations can be effective for demonstrating some idea to the jury. What if a company is involved in litigation over a workplace accident? They might use a video to show how the incident happened, highlighting for all to see that the company itself should not be held responsible for the damages. Science suggests that people are able to understand information better when it’s presented in some multimedia form. Good companies understand this science and use it to their advantage when possible.
The last thing these companies are doing has to do with basic psychology. Many are hiring legal teams that understand the science of human behavior. Convincing a juror to decide one way or another is less about the arguments and more about the psychology of the matter. Now that companies have begun to understand this concept, they’ve been much more successful in winning jury verdicts. They’ve begun to turn trials into less of an art and more of a science, playing the odds and giving themselves the best chance to be successful.